Increased profitability is key to any marketing agency’s growth and sustainability. It’s as important to agency owners as Return On Investment is to their clients.
This is why partnering with a live call answering service, such as OfficeHQ, can be a game-changer.
The benefits are many, but the main ones are:
- It can prevent missed leads for your agency, whatever time of day or night a prospective client calls
- It’s far more affordable than employing a full-time receptionist
- It presents a new revenue opportunity, helping clients maximise their own lead capture
It’s a win-win-win. You capture more leads for your agency, while minimising costs. And you generate more income, through affiliate earnings, while improving your clients’ ROI.
Maximise lead capture for your marketing agency
A missed call is often a lost lead. Research shows that the faster you respond to enquiries, the more likely you are to secure the lead. When potential clients contact your agency, they’re often ready to act and want answers fast.
A live call answering service allows you to capture every call with a professional touch. It also ensures existing and prospective clients always get through to a real human. No matter what time they call. Which makes them feel valued.
An answering service like OfficeHQ can:
- Ensure 24/7 availability
- Screen and prioritise calls – attempting to transfer only urgent enquiries
- Capture and qualify leads
- Schedule consultations for you
Help your clients capture more leads from their campaigns
When running high-powered campaigns for clients, calls to their advertised number may spike. But how will that translate into strong ROI if they aren’t always able to answer those calls?
With an answering service supporting your campaigns, your clients can:
- Avoid missed opportunities
- Capture more leads
- Improve lead response times
- Increase revenue
Stronger campaign ROI in turn means happier clients for your agency. This can mean less churn and a greater client lifetime value. Best of all, it’s a scalable solution – with no lock-in contract. The service can be used year-round or temporarily during peak times or major promotions, when call volumes are expected to be higher.
Generate extra revenue for your marketing agency
Diversifying revenue streams can offer stability and increase your agency’s bottom line.
By recommending an answering service to your clients, as an affiliate, you’re:
- Helping your clients improve their lead capture
- Creating a new revenue opportunity for your agency
OfficeHQ’s affiliate program allows you to earn commission on every client you refer. Here’s how it works:
- Win-win for you and your clients: Your clients enjoy improved lead capture and responsiveness, while you gain a steady, passive income stream.
- Simple referral process: As an affiliate, you’ll receive access to resources and support that makes it easy to introduce your clients to OfficeHQ.
- Ongoing commissions: With OfficeHQ’s affiliate program, you earn a recurring commission for each client who signs up. This means you can continue to profit for as long as your clients continue to benefit from the service.
Integrating answering services into your agency’s offerings
Offering live call answering service, to prevent missed leads, can set you apart from other marketing agencies. It’s a great value add.
The two most common ways of integrating answering services into agency offerings are:
- As a “lead capture service” add-on, positioned as a strategic enhancement to prevent missed opportunities
- Within a bundled package, which highlights your agency as a solutions provider that goes the extra mile
You may also wish to educate clients about why faster lead follow-ups produce better results.
Position your agency as a trusted partner
Clients trust marketing agencies that help them achieve tangible results. And agencies that focus on end-to-end solutions stand out in today’s competitive landscape.
By recommending OfficeHQ’s answering services, to improve lead capture and ROI, you solidify your role as a results-oriented partner.
Get started with OfficeHQ today
Ready to help clients improve their campaign ROI and increase your agency’s revenue? Contact our team to learn more about generating a new income stream through our affiliate program.
Want to test out our services first? Start with your own 7-day free trial. Instantly activate your account, with no credit card required. We can be answering your calls within minutes.
